Internet Industry Association

The IIA has pioneered work in Australia in the online content regulatory arena. Our Online Content Virtual Taskforce has developed and had registered four industry codes of practice with the Australian Broadcasting Authority. The VT is currently chaired by Mary Jane Salier, General Counsel of OzEmail. The Mobile Content subgroup, on which all five Australian mobile carriers are represented, is co-chaired by Mark Britt, General Counsel at ninemsn.

Our work in this area demonstrates a recognition that the internet industry has a role to play in helping end users assume more control for the kind of content accessible in the home, particularly by children. The VT is currently redrafting the current Content Codes of Practice in the light of developments in the area of content delivery, and is now addressing internet content accessible via mobile phones and related devices. See the news release Internet Industry Association Tackles Mobile Internet Content
8 March 2004.