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The Eros Association is Australia's national adult retail and entertainment association. It is a not for profit, government registered industry association that functions in the same way as other industry groups unifying members, lobbying government and running ongoing public relations campaigns.

Established in 1992, Eros is the longest serving adult industry group in Australia. The aims and objectives of the Eros Association are:

To secure a legal and non-discriminatory framework for Australian adult businesses to operate within;

To provide an ongoing public relations campaign and information network for the adult industry;

To bring responsible, logical and popular perspectives to love and sex.

The Eros Association publishes a bi-monthly Eros Journal on adult industry issues, which has a circulation of 6,000 copies. It is distributed nationwide to Australia's adult industry establishments, the Parliamentary Press Gallery, to State and Federal Politicians, policy makers and selected members of the media.